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Silverfish
Benefits
Features
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Features
Silverfish is about creating the right environment for doing good business online. It's about consolidated solutions - finding them, implementing them; making them work hard and smart and fast.

With its extensive list of features and applications, Silverfish enables the developer to hand pick and include only those components that are relevant to the site being developed. It simply depends on what functionality is necessary to create the right business environment. Additional functionality can then seamlessly be added at a future date, at the click of a mouse, in real time, as and when the need arises.

General

Application architecture
Use the Silverfish application for MS Windows to design, maintain, update and manage your website. The Silverfish engine dynamically creates Web pages as they are requested, allowing site changes to be reflected immediately online.
Platform support
Silverfish runs on the MS Windows 98, 2000 or NT platforms and will soon be available on Linux and Free BSD. It also seamlessly links to an ODBC-compliant database such as MySQL or MSSQL Server.
Speed
Silverfish provides high-speed browse, search, purchase and customer services functions online, linking the customer to your system using CGI. A move to NSAPI/ISAPI, which will further increase performance, is coming soon.

Catalogue

Customisable product characteristics
Identify and define product characteristics that both describe and distinguish grouped individual products. Multiple product categories may be configured and created, each with different data types (text, numeric etc.) so as to account for an infinite array of different products.
Multi-tier catalogue
Set up the product catalogue in a hierarchical structure, building layers of department-style categories and creating an easy-to-navigate product offering.
Inheritance
Use inheritance to rapidly create new product categories and to ensure data integrity.
Quick and full search
Use powerful online and application search functionality to find products either by name or by the individual product characteristics that define them.
Inventory management
Track inventory levels for each product, individually specifying whether zero inventory products are hidden, displayed or sold (with or without a low inventory warning).
Tax
Choose from multiple tax models to support no tax, single-rate local tax, zero-rate international tax or a flat tax rate on all purchases. Products may also be deemed tax exempt.
Special discounts
Apply special discounts to individual products, as well as to promote the site.

Customers

Customer groups
Identify and define customer characteristics that describe customers in multiple customer groups. Allow customers to group themselves during online registration.
Customer authentication
Authenticate customers automatically, through email or manually, providing your business with the necessary control to manage your customer base.
Customer tracking
Track login counts, favourites, purchases, searches, billing and shipping addresses for each customer.
Manage customers
Individually manage customers, updating, deleting or even reinstating customer records.

Subscriptions

Online subscriptions
Create an income flow through online customer registration and subscriptions purchase. Define subscription costs and durations, allowing multiple subscriptions to be owned simultaneously, with each being valid after the expiry date of the previous one.
Manage subscriptions
View and update subscription data manually, allowing complete control of online customers.

Brokering

Third party sales
Create product categories and allow customers to sell their own products online, from your site. Validated customers may submit products for sale at a fixed price, or may create auctions for their products.
Third party tendering
Create product categories and allow site customers to create reverse (purchase) auctions for products or service contracts. The auction's ruling price drops as customers tender lower price floors. When the auction closes, the cheapest seller is identified and a purchase takes place between the two parties.
Posting fees
Charge customers to place products for sale on your website. Specify posting fee amounts as a flat rate fee or a percentage of the purchase price. Charge fees either at the time of posting or at the time of purchase.

Auctions

Normal auctions
Use a Silverfish auction to sell site products to the highest bidder.
Third party auctions
Allow site customers to create custom auctions, charging the customer a posting fee at the time that the auction closes.
Price ceilings and floors
Use price ceilings and price floors to automatically calculate bid amounts, emailing each customer when their price ceiling/floor has been exceeded.
Confirmation emails
Automatically send confirmation emails to both the purchasing and the selling parties in an auction transaction. Provide URL click-backs that allow customers to enter purchase details for winning bids.

Purchasing

Shopping cart
Let customers browse around the site with a virtual shopping basket, specifying purchase details once all desired products are in the basket.
Favourites
Let customers add items to their personal favourites list, storing interesting items for future reference or purchase.
Confirmation emails
Automatically send confirmation emails to all parties involved in a sale, whether it is business-to-consumer or consumer-to-consumer.

Payment gateways

Multiple gateways
Link directly into Cybercash, Worldpay or ECnet payment gateways.
Test gateway
Test your ecommerce model simply and efficiently using the Southeaster test gateway.

Shipping

Shipping cost calculations
Set up and apply Silverfish's shipping cost calculations by package weight, destination and delivery method.
Package weight
Calculate shipping costs according to the combined weight of the entire package.
Local destinations
Set up rate tables that allow local regions to be defined and included in the address at any level (state, province, city, suburb).
International destinations
Set up rate tables for international destinations and delivery methods. Specify which international destinations are feasible.
Delivery methods
Define multiple delivery methods, both locally and internationally. Specify which delivery methods may be used to deliver products in each category.
Fixed cost
For each delivery method and zone, set a fixed rate that will be added to any delivery to account for special packaging, increased risk etc.
Insurance
Specify insurance rates per delivery method.
Tax
Specify which delivery methods include tax, both on the delivery charge and on the insurance amount.
Automatic emails
Provide your shipping, logistics and purchasing departments with order information through automatic emails.
Order status
Update the status of each order as it moves through the order process. Define your own order statuses to internally track orders. Update order details as orders are confirmed, concluded or cancelled.

Reporting

HTML based reporting
Generate catalogue, customer, order details and advertising reports that provide essential information for managing your online business.

Advertising

Advertising campaigns
Set up advertising campaigns, linking advertising clients to banners and keywords; thereby creating intelligent marketing opportunities for clients.
Manage campaigns
Manage campaigns in terms of a fixed cost, cost-per-impression, cost-per-click and a cost limit.
Advertising statistics
Gain vital feedback on numbers of impressions, hits and keyword hits.

Layout and page design

Design templates
Use complete, fully customisable, HTML business model-oriented design templates for extremely rapid website creation.
Page editor
Create your own pages and layouts in the Edit, HTML and Preview views of the Silverfish page editor or customise the design templates.
Macro language
Use the Silverfish macro language to graphically interact with database, navigation and system data; producing fully functional, interactive pages in minutes.
External editors
Integrate external HTML editors into the Silverfish suite.

Searches

Application searches
Search any section of Silverfish to find the desired product, customer etc.
Engine searches
Allow customers to perform quick searches (product and category name only), or full searches (includes product characteristics) at any point in the browsing or purchasing process.

Security

Application security
Manage application users to allow certain sections of the Silverfish Application to be viewed or updated. Powerfully define access models for sensitive product or customer data.
Online security
Choose between security models to define access and update privileges for online customers.
 
Related information
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